Trend Report Fall/Winter 2012/2013: Hat Factor
Every single season hats pop up during the collection presentations. Yet we can’t remember having seen hats as big as they were for fall/winter 2012/2013. Marc Jacobs clearly seems to have had some kind of hat obsession during his designing process. In every single one of his collections (Louis Vuitton, Marc Jacobs and Marc by Marc Jacobs) there was a hat-overkill.
Models stepping of the Louis Vuitton train wore colored felt versions as the young girls at Marc Jacobs sported the most hideous (if we may say so) colored fur examples. They might never be worn by a living soul again, yet they made up for a nice show gimmick.
More modest hats that will in fact generate sales are the ones designed by Max Mara, Donna Karan, Roberto Cavalli and Burberry. We did not recognize any particular hat trend, but hats definitely add that wow-factor to any fall look.