Cast Iron Front Row Catwalk Fashion Show Amsterdam FW2012

Check out the front row of Cast Iron and some extra show impressions.

Goodiebag!? Cast Iron Catwalk Fashion Show Amsterdam FW2012

A good bag with a good content; at Cast Iron we received:

a Cast Iron bag

a Cast Iron T-shirt

James magazine

Estimated value: 30

Rating: 7,5

 

Princess Máxima at Amsterdam Fashion Week FW2012

It’s all in the family: Jacob Kok

This edition of Amsterdam Fashion Week we focus at designers and their biggest supporters: their family. Where would they be without their mom, dad, brother(s), sister(s)and or grandma’s? They help finishing their designs, they drive the car, they cheer them up and cry emotional tears. The next family we would like to present is Jacob Kok and his lovely cousins Marte and Anne. Cool having an uncle like him!

Goodiebag?! Green Fashion Competition Catwalk Fashion Show

The goodiebag we received at the Green Fashion Competition contained:

Useful

A Paperblanks Diary

Vega Magazine

Sample Pureology

Jux Card + bow

Spam

Card L’Herbe Rouge

Paper Carrie Parry

Card O My Bag

Spam

Spa wellness card

Estimated Value: 10 euro

Rating: 6

 

Backstage at AFW FW2012 Marloes Blaas & Jacob Kok

Take a look backstage at Jacob Kok and Marloes Blaas. Who both held their own show today.

Front Row Sage & Ivy Catwalk Fashion Show Amsterdam FW2012

The Sage & Ivy fashion show was held in a special show area outside the Westergasterrein. Although it was a quicky (since everyone had to be back in time for the arrival of princess Maxima) lots of press visited the show. Check out the front row of Sage & Ivy below.

Goodiebag!? Marloes Blaas Amsterdam FW2012

Those Clarks goodiebags turn out to be pretty great. The second of the day we received at Marloes Blaas, it contained:

Diary

Shoe polishing kit

Pocket Umbrella

She energy drink

Redken product

Nail polish

Marie Claire magazine

Estimated Value: 20 euro

Rating: 7,5

Marloes Blaas Catwalk Fashion Show Amsterdam FW2012

Today Marloes Blaas showed her fifth collection named A Common Silver Spoon, based on a Dutch saying (Geboren met een zilveren lepel in de mond).

Marloes used the theme literally by making actual spoons into necklaces. They were the perfect details to her strong wintery collection built around the after war period.

“In other collections I used to look at the forties; this time I focused more on the fifties, a prosperous period in which everyone seemed to be doing well. It was a time of solidarity, working together and large families. Especially those family portraits intrigued me. I started looking and old photo-albums from my mother’s family (she grew up in a family of 12 children). People used to really dress up in their best clothes. They didn’t look at all like themselves, but they did put a lot of effort into those pictures. I used bits and pieces of looks from that time and translated them into something modern”, Marloes told us.

She showed a total of 20 looks, divided into 3 pairs. Marloes: “In the first part jewelry plays a big role. I used real silver spoons and made necklaces out of them. The clothes in this first part are heavy, dark and are made in shades of grey and black. 2. The second part of the collection is more tough. For this part I studied old school pictures. They inspired me to come up with several school uniforms and school bags. 3. For the third part, which is more about the reconstruction after the war,  I used my own print with rocks. It has shades of burgundy and sand in it.”

Most looks were strong and very wearable. Especially the coats and the knitwear were beautiful. We still have some doubt about those thight high camel and pink colored pants, but everything else turned out great.

Backstage at AFW FW2012 Spijkers & Spijkers

Take a look backstage at the SIS for Spijkers & Spijkers-show. Models are getting ready, the last outfits are being prepared.

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