SIS by Spijkers en Spijkers Amsterdam Fashion Week Preview FW2013
No Amsterdam Fashion Week without the Spijkers-sisters. Once again Truus and Riet Spijkers are presenting their latest SIS by Spijkers en Spijkers collection. A rock ‘n roll collection with a sweet fifties touch and a muse that is, for a change, still alive. We caught up with Truus to talk about the upcoming SIS a/w2013 collection.
What inspired you for your upcoming collection?
“We thought of a rock ‘n roll / high school theme. Don’t expect lots of black leather; you have to think of the rock ‘n roll of the fifties, a sweet kind of rock ‘n roll. It also has something surrealistic, which becomes visible through the prints. Like with every collection we chose a woman as our muse. I can not tell you who it is. But this time it is a rock ‘n roll lady and she is still alive, which is new for us.”
What kind of winter collection can we expect?
“There will be heavy and light pieces brought together in a somewhat airy collection. Since we’re sold all over the world we didn’t necessarily want to produce a very warm and heavy collection. There has to be something for every occasion and overall the feeling needs to be fresh and light. A SIS woman for instance can wear one of our lace tops underneath an angora sweater. Colors will be winter shades like black, blue and brown, yet done in a fresh way.”
How will the SIS woman be dressed next winter?
Overall the collection has designs for every day, yet there might be one or two looks that are more for a night out. We’ve worked with lace, cotton, silk, crepe de chine, angora and some lovely knitwear out of which we’ve made beanies and scarves. We’ve created super soft suits made of a wool and lycra mix. We’ve produced T-shirts with a dog print and there is another cute print, which we’ve produced in two different color schemes. In every look the waist is the focus point and our models will wear wide belts to stress that.”
Are you excited about showing at the much larger show area at the Westergasterrein?
“I haven’t really thought about that. Let’s just hope the catwalk is not much longer than usually. A normal fashion show is already pretty though for our young models. But the new show area seems like an exciting space which will lead to a different experience. Let’s hope enough people will come so we can fill up the large area.”
What are your plans for 2013 regarding SIS?
“Since last season we have new selling points in France and Italy, which we’re very excited about. Before we mostly sold SIS in the Netherlands and Japan, now we’re really hitting the market in Europe. Yet we’re also planning on extending our sales within the Dutch market. This year we’ve investigated why SIS is not sold extremely well in our home country and found out not everyone knows SIS. A lot of people don’t even know we have a second line and think we’re much more expensive (the Spijkers en Spijkers collection is three times more expensive than the SIS collection). In 2013 we would like to work on becoming more visible and known in our own country. We would for instance love to be sold at the Bijenkorf.”
On the 24th of January the new SIS by Spijkers en Spijkers collection will be shown at 06.00 p.m.