Summertrend 2012: the wet look

Alexander Wang, Donna Karan, Marc Jacobs, Proenza Schouler, Thierry Mugler, Giambattista Valli, Chanel,  Prabal Gurung, Yves Saint Laurent. All these designers had the same thing in mind when it came to the hair trend for this season: soaking-wet hair.  It’s one of the biggest hair trends  on the radar for this summer.

For a few seasons it was all about natural hair en easy looks, but for this summer the designers changed course and seemed to be inspired by this grungy-look. The wetter the hair, the better. Make it as shiny and greasy as you can and comb your hair in the front all backwards. You can wear it loose and a bit messy and casual (Proenza Schouler and Marc Jacobs) or really tight and in a chic sidepart (Chanel).

You have to have some guts to wear your hair like this. But if you do, you might do some shopping now, because this looks requires loads of hair gel.

(Eva Dusch)