Ontfront Amsterdam Fashion Week fw 2010
The menswear-label Ontfront has a signature of its own: rebellious but focused at real men’s tailoring. The fw 2010 collection had a hint of techno eighties with a straight and gründliche German touch.
Designer Liza Koifman was inspired by car-races at Le Mans and Monaco and car-design and aerodynamic silhouettes. Colors were dark and reminded us of asphalt, rubber wheels and colorful highlights, fabrics were classic but also techno.
All together it was a mucho macho collection with a playful touch, like little boys wearing tough clothes to be like their big brothers. But hey, men and cars – it’s the same as men and clothes. Showing off is allowed.