Elsien Gringhuis Catwalk Fashion Show SS10

July 22, 2009 by Joris
Filed under Amsterdam, Fashion

It was Elsien Gringhuis’ first show at the Amsterdam Fashion Week that she presented individually. Gringhuis studied at Artez in Arnhem and works for G-Star at the moment. What she showed at AIFW looks rather strict, with a clean cut silhouette, straight lines, minimal and very constructed. ‘Focus’ was her theme, a collection about all the stress and chaos we have to got through all day and the need to focus. Although it’s not certain she will produce her collection – because she is still looking for ateliers – you can buy a real Gringhuis soon at the Hema. The designer won the Hema-designcontest with her raincoat made of biological cotton and rubber coating.