Trend Report SS2013: Wow in White

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Countless fashion lovers dress head to toe in black every single day. A smart, safe style option you can never go wrong with. Now it seems there’s a pretty good alternative to all that black; fully dressing in white. Big brands like Chloé, Alexander Wang, Comme des Garcons, DKNY, Emilio Pucci, Givenchy, Jil Sander, Lacoste, Marni, Missoni and Rochas all picked up this positive, clean and summer proof trend. With looks ranging from tuxedo to sporty chic, from casual to more party inspired. The strongest SS2013 looks contain not only multiple white fashion pieces, but have different materials too. So mix your light knits with some crispy white sheer parts and add some jersey details along the way. Russian streetstyle sensations Mira Duma and Anya Ziourova have already been sporting this trend for a few seasons and it won’t be long till the rest of the world follows. Once you go completely white it just feels right.