Arrey Berlin Catwalk Fashion Show Amsterdam SS16

July 13, 2015 by  
Filed under Amsterdam, Fashion, womenswear

Brand label Arrey Kono (founded in 2005) recently changed into Arrey Berlin. And with this change the renewed brand kicked off at Amsterdam Fashion Week. The new and improved Arrey is all about “orginal elements of plisse fashion combined with a world class production and an exclusive slice of Berlin’s fashion scene”, so the press release stated. A signature style translated into a XL show full of original, grungy looks inspired by Arrey’s middle. “It’s not just about the moment it is beyond the moment. It is The Middle.”

Highway lines were pasted onto the runway and could be seen throughout the whole collection. Even the model’s brown painted faces had lines on them. As the show’s soundtrack raved on about robots the Berlin based design label experienced it’s big Amsterdam fashion week moment.

The show seemed divided into three of four different themes. The first one, very dark, was based around black cored leather. It was followed by light shaded satin and bright colored knits, creating a balance between light and dark. Fabrics had a special way of moving, fluent and flowing. Strong silhouettes made the models appear tough, their hair in a long tight braid.

In 2006 Arrey owned 42 shops worldwide. Let’s see where this collection will take her.