Army of Me Amsterdam Fashion Week Fall 2016

January 17, 2016 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items, MBFWA, Menswear

Please enjoy the pictures for now, our review will follow later.

Army of Me Catwalk Fashion Show Amsterdam SS16

July 10, 2015 by  
Filed under Amsterdam, Fashion

When Daniel Wahlberg and Richard Sjöblom from Stockholm started their own fashion brand Army of Me back in 2008 their mission was clear and simple; bringing something different to the fashion table. Combining classic designs from the west with avant garde fashion from the east’, has been the label’s motto ever since. At today’s show the two bearded designers didn’t fail to deliver. An exotic army of tough and toned models rocking black leather boots (or just sandals finished with heavy black duck tape all around when they ran out of boots?) and futuristic sunglasses strutted the afternoon runway show wearing anything but typical Dutch menswear. Long tops (fully buttoned shirts, slightly sheer tanktops, denim zipped jackets, cardigans and leather jackets) and a monochrome color palette seemed to be their winning formula. Black eye make-up, harnesses and leather gloves added to the toughness of the models as the designerduo left no chance untapped to focus on the models’ physique. Completely in style, dressed like their brand’s ideal customers, they took their bow.

Army of Me Catwalk Fashion Show MBFWA FW2015

January 25, 2015 by  
Filed under Fashion


Wearable, modern and tough; just three of the ingredients out of the impressive Army of Me catwalk show. The male models were all zipped and tied up in the perfectly tailored pieces. Wearable menswear items, yet never anything to obvious or familiar. All done in black with a touch of orange (which is the new black). Boxy neoprene sweaters, nylon bombers, supple leather jackets, longer length woolen sweaters, baggy pants as well as skinny trousers. Statement pieces any cool kid would want to strutt around in. Leather gloves, laced up boots and innovative bags to go.