Emilio Pucci Catwalk Fashion Show Milan FW2010

It’s Peter Dundas’ third season at Pucci and he has taken the label to a darker, more risky place. In a season where designers go for minimalism and a structured ladylike silhouette, he presented a sexy collection with a bohemian touch and lots of red-carpet potential.

Dundas opened the show with a long purple jersey dress in a houseprint from the Pucci-archives, but he dip-dyed it in purple. This set the tone for the rest of the collection with ultra, ultrashort dresses – even the models were complaining about it – fringed scarf-dresses and big feather details. New were the tailored jackets in strong, clean lines. They were mixed with high waisted, suede flares. Eveningwear was pure glamor: long dresses with plunging necklines or minidresss with gold lace inserts and high slits.