First View Milan Womenswear SS2014: Calm Charm

September 24, 2013 by  
Filed under womenswear


Elegant, effortless and sophisticated – polished in an unpretentious way.
A touch of modernism is what we recognize in these apparently smooth and simple clothes that almost seem to hide its distinct element of extra-ordinary craft. Extremely wearable items are lined up to seduce – the lushness of nature melded with sporty nonchalance. Mostly in all-natural materials, like linen, cottons and silk. Generous volumes generate carefully controlled draped effects in folded pants, order viagra online spruce circular skirts and roomy belted shifts.
Tods tries to treat leather like cotton, and shows well-designed, minutely tailored clothes, smart exercises in streamlined efficiency.
Sportmax reveals their soft spot and mere love for the feminine by embracing the dress – light and airy, in pure and understated materials and shades, sophisticated in tailoring and modern in silhouette and proportions. Marni responded to the athletic spirit that grips Milan this season. Elegant cutting and a chic game of the straight and curved results in a new breed of classic sportswear. Bottega Veneta shows bold expressive volumes in pared back shades yet smart fabrics – cottons are woven with copper, which provides the fabrics a memory as well as a monumental sculptural quality.
There is value in simplicity!

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