Streetstyle Icon: Helena Bordon

June 19, 2015 by  
Filed under Featured Items, People, Streetwear

She is the daughter of Donata Meirelles, former international director of the Sao Paulo boutique Daslu and current style director of Brazilian Vogue. So no wonder Helena Bordon simply breaths fashion and style. Not to mention she earned her fashion credits herself.. The Brazilian beauty is a designer (she recently designed a capsule jewelry collection for Brazilian company LOOL), an entrepreneur (she’s the co-founder of the high-street fashion chain 284 (think: Zara of Brazil)) and a blogger ( She effortlessly matches her Fendi bag with her MiuMiu coat and Gianvito Rossi shoes. While she can look casual cool in J Brand jeans, James Perse T-shirts, and Tod’s flats. A perfect blonde do and a sunkissed skin to match. Helena is always in the mood for some color or print and loves to support local designers: “Every time I go to Paris Fashion Week I try to bring Brazilian designers with me—to introduce them to the world.” She documents those travels as well as fashion picks, favorite restaurants and stores on her blog and she curates an e-commerce section. Her style changes a lot, therefore Helena has had countless totally different streetstyle appearances. But she has made a name for herself and is recognized by fan and photogs in every fashion capital she visits. Mary Kate and Ashley Olsen, Kate Moss, Kate Bosworth and Miroslava Duma are some fashion ladies Helena would love to switch closets with. Yet with pieces from Chanel, Dior, Elie Saab, Prada and Peter Pilotto, we figure she has more than enough designer items to pick from herself. Now let’s drool over some of her coolest streetstyle pics…

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