Stella McCartney Catwalk Fashion Show Womenswear SS2018 Paris

Now more than ever Stella McCartney’s eco conscious believes matter and are speaking to a wider audience every single day. So she decided to step up her eco game even further. By using yarn made from plastic bottles retrieved in the ocean. And by encouraging her fashion following to resell their McCartney designer items in partnership with the fashion resale site The RealReal as a strategy to reduce the 75% of clothing that end up in landfill worldwide. Eco thoughts aside, we witnessed a funky, diverse, outspoken collection of day to night looks. Maxi dresses and colored denim on denim in the mix. We spotted quite some ‘hate it or love it’-looks in the mix. As a white skirt and a plain white Tee suddenly felt like the perfect summer attire. Jumpsuits, ruffled blouses, strong shoulder tops paired with comfy footwear, cross body bags and super sporty sunglasses led to a remarkable collection we still haven’t completely digested.