Max Mara Fashion Show Milan Womenswear SS2016

September 24, 2015 by  
Filed under Fashion, Milan, womenswear

You know that moment, most times early in the morning, when you’re in hurry and you button up your coat in the wrong way? Like a weird asymmetric zig zag buttoning. And you go like: shit, another minute lost. Well that, according to Max Mara, wasn’t so bad after all. In fact, it’s runway material. The models showed many trenchcoats and double-breasted pea coats all buttoned up the wrong way. It was a fun and imperfect detail in the overal perfect, clean and modest mono-themed collection. Or as they called it on Instagram: Nautical simplicity with a luxury twist, which was accompanied by a backdrop and catwalk projected with waves. Who would’ve thought you could actually do walk on water? So yes, before we knew it we were checking off a sea of classic stripes, cotton maritime sweaters, the blue-white-ivory-red combinations, the rope handles on bags (their signature JBags even had ropes), gold buttons, semaphore flags, nautical symbols and sweet dolphin and seagull prints. The flared trousers, oversized sleeves, see-through details and starred tank tops added a little rock ‘n roll touch to it. Just like the soundtrack of the show ‘What Shall We Do With The Drunken Sailor’. Get on board, mate! This ship is ready for the waters. Drunk or not.