Viktor & Rolf Haute Couture Paris SS2020

Last season’s collection was all over the internet and went endlessly viral on IG. Even till today, when Christina Aguilera arrived in that “Fuck this Im going to Paris”-dress, it’s a megahit. So how to follow up on a hyped up collection like that? A moody but later on light hearted collection entitled Spiritual Glamour shown at the Westin Hotel was the answer. “Our spell is to transform the feeling of doom about our environment into positive action,” said Horsting. And so the designers collaborated with textile artist Claudy Jongstra. A specific shade of Burgundian black made from botanical pigments turned up on coats and dresses. As the collection slowly became a little more cheerful towards the end when the sun, stars, flowers, butterflies and the usual bows brought some extra optimism. Architectonical shapes, patchwork details, funky hairdos (with little waves) and dramatic eye make-up turned each look into a showstopper. It might turn out as less of a hype perhaps, but with a stronger sustainability message this time. “Our models are like modern witches looking for a spell to make people look at fashion production and consumption differently”, Rolf said. Let’s hope the fashion system is not cursed.