Max Mara Catwalk Fashion Show Milan Womenswear SS2019

It’s been season after season that Max Mara has opened it’s shows with a camel coat. Today was no exception. A smart move, cause if it aint broke don’t fix it. The camel coat is as popular (perhaps even more so) as it was five years ago. Plus Max Mara is smart enough to tweak proportions, details and materials just enough to keep us interested. It also fits in with designer Ian Griffiths vision on sustainability in fashion. Once you’ve invested in a good fashion piece you hold on to it for years or even pass it on to a new generation. Max Mara is about classic, qualitative, timeless investment pieces.
Today they had an eighties touch to them. Besides strong shouldered pantsuits there were one shouldered jumpsuits. Buttons and ruffled gave the looks something extra. Lots of layering too. Suit jackets on top of dresses worn over pants in the same color palette (shades of camel, beige, yellow, white, navy) or with a polka dot print. A show filled with pieces that will last more than just one season. Nothing too trendy, yet looks fresh enough to end up straight on our SS2019 wishlist.