Oilily Catwalk Fashion Show Amsterdam SS16

July 13, 2015 by  
Filed under Amsterdam, Fashion

Little girls grow up. Not a woman in the audience that didn’t grow up with Oilily. The Dutch fashion brand, founded in 1963, is extremely well known in the Netherlands. Still the brand felt like it had to revive itself. During tonight’s closing night of Amsterdam Fashion Week Oilily presented it’s new me. They chose to show at the Transformatorhuis, no big commercial show. The collection was started by women who in the eighties and nineties grew up with the brand. They were given the title Friends of the Brand. Cheerful models paraded around in the colorful new spring/summer collection. A collection divided into three different mini-collections to fit women with different personalities. Clothes that put a smile on everyone’s faces, yet turned out a little less bright and busy printed than we’re used to from Oilily. Relaxed silhouettes, large floral and ethnic prints, eyecatching accessories. Elegant designs with a sportive touch. Richly colored and expressively printed, but in a way that felt fit for today’s modern woman. After singer Fay performed in between the models walking the finale it was time for champagne at the front row. Let’s hope Dutch women will embrace Oilily like never before. Judging from the first reactions the brand’s comeback has successfully started.