This year fashion label Roberto Cavalli celebrates it’s fortieth birthday. 2010 also happens to be the year in which designer Roberto Cavalli himself, like many of his first customers, turns seventy. Time to take a look back on Cavalli’s work from over the years.
Roberto Cavalli, who started working in fashion just to make some money, became first known for his printing techniques. After he had been hired by great fashion labels he decided he could just as well do it on his own. He set up his own fashion label.
Cavalli’s first collections were best described as boho- and hippie-chic. He knew innovative techniques to use silk and leather. His designs were ultra-feminine and heavily decorated and they were loved by the wealthy people in Saint-Tropez (his first boutique was also opened there).
After a small downfall Cavalli makes a comeback in de nineties, by that time assisted by his – much younger – wife Eva Duringer. His clothes, best known for their outstanding animal prints, embroideries and other embellishments are worn by the rich and the famous. All of those women confident, sexy and super glamorous. (The reason Cavalli women are so often referred to as glamazones).
Celebrities proved to be a great way of promoting the brand. Victoria Beckham, Jade Jagger, Hally Berry, El Macferson and Jennifer Lopez were often spotted in Roberto Cavalli’s designs. They were the ideal women to promote Cavalli’s clothes, cause with their sex appeal and confidence they can perfectly show off Cavalli’s fearless designs.
After years of glamorous collections Roberto Cavalli decided to move in a new direction. The past few years he has slightly changed his designs away from the limelight. Cavalli’s so well-known animal prints sometimes were not used at all or, like in his latest collection, were used in a faded variant. His colors have become less outspoken and his heels – from time to time – even turned to flats. Cavalli introduced suits and overalls and with his boyish designs he showed a more subtle sexy. The new Cavalli woman proved to be less of a show-off, but Cavalli has kept his customers satisfied.
Judging from how Roberto Cavalli is doing now we think he’ll have no problem celebrating the brands fiftieth anniversary in ten years. Cause although he admitted he’s less of a party animal, Cavalli (thanks to his wife Eva) is still going strong. But let’s first just celebrate the clothes he made over the past forty years. We selected the most eye-catching, showstopping pieces out of Cavalli’s last ten collections. Enjoy!
Cavalli has big plans for his label’s fortieth anniversary and is working on a book about his career in fashion. We’ll keep you posted!