Sonia Rykiel Catwalk Fashion Show Womenswear Paris FW2013
It was Geraldo da Conceicao’s debut collection for Sonia Rykiel, since the brand got it’s new owners Fung Brands Ltd. last year. For his first collection he managed to mix Sonia’s signatures with his own skills and preferences. Knitted suits with playful buttons opened the show, followed by a selection of knitted dresses that fully breathed Rykiel. The next black leather, more architectural pieces seemed more of Geraldo’s personal thing yet they were quickly followed up by more knitwear. Casual pieces worn by bra-less models and business chic designs like a baby pink suit jacket and a baby blue ensemble. A trio of printed tunics perhaps looked a bit out of place, yet the finale sweaters (with kisses and flowers) brought back that joyful Rykiel feeling. It might take a while before Geraldo da Conceicaso has fully found the right direction he wants to go with the brand, but he’s on the right track.