Like This Amsterdam Catwalk Fashion Show SS2013
Fashion brand LikeThis held it’s own Young Professional show tonight on the last day of the Amsterdam Fashion Week. The young label, founded in 2010, got everyone in the right mood for their party of fashion by letting a small guy hand out buckets of popcorn to the audience right before the show. When the light went off that same guy pulled the first model onto the runway and the show started. Colorful, cheerful creations were a very clear ode to the brand’s motto: It’s nice to like things, because nice things make people happy. A selection of pleated pants, pastel knits, tiger printed pieces and lots of sequins looked effortless and commercial. An enormous golden bag, a model with a ball on top of her head and one girl with a balloon in her hand gave the show some extra swung. And when all girls threw golden confetti around during the finale the party was complete. Who wouldn’t Like This?