Balmain Catwalk Fashion Show Paris Womenswear SS2015

As fashion brands are turning more towards social media (the first brands are advertising on Instagram and Burberry is experimenting with a Twitter buy button) it’s not all that surprising these media form an inspiration as well. And who needs to look at previous decade or go through old archives when you can have an Instagram picture of Rihanna as the starting point of a collection. Balmain’s Olivier Rousteing, who is friends with Rihanna, wanted to push the boundaries of sex for ss2015. Something he translated by showing a lot of skin through transparencies and cut outs. His creations paraded by the likes of Joan Smalls, Karlie Kloss, Kendall Jenner and Rosie Huntington Whitely were clean and powerful. Pencil skirts, high waisted pants, bandeau tops, sleeveless (tuxedo) jackets and one or two more airy and gracious evening gowns hit the runway. They had stripes and Mondrian-like checks (some of the checks were cutouts), they were tightfitting and sheer. But never did Rousteing take it too far. The clothes may not appeal to just everyone, but he presented the kind of sexiness that fits his target group. The kind of on the edge sexiness his friend and front row guest Kim Kardashian knows how to pull off (in real life and on Instagram).