Liselore Frowijn Catwalk Fashion Show Amsterdam Fashion Week
On Sunday Liselore Frowijn’s online store launched her first ‘See now, Buy now’ capsule collection: #TheNewCluster. A selection of wax-printed fabric garments she showed during her pre-fall 2017 collection presentation at Amsterdam Fashion Week. A collection for both men and women that took us on a trip to utopian cities inspired by hypothetical landscapes Dutch artist Alfred Eikelenboom created. Think a cacophony of colors and busy, nature inspired VLISCO prints with an urban (beanies, hoodies, parkas) twist. Items everyone in the audience was able to buy immediately after the show as this was an immediate fashion experiment. A direction Liselore will probably continue:“In bringing the factory to the runway, my team and I feel more responsible about our client. We have never felt so connected to the shifting needs and expectations of today’s consumer”, she stated.