And we’re in business! The official programme of Amsterdam Fashion Week’s 24th edition kicked off on Thursday night with two large overview shows. The first one, Dutch Visionaries, was an assemblage of the most diverse Dutch designs. Iconic brands that have shown their collections during previous editions of the previous Mercedes-Benz FashionWeek Amsterdam like Spijkers en Spijkers, Avelon, G-star, Laundry Industry, Tony Cohen, Bas Kosters and Mattijs, yet upcoming young talent as well. All of them presented three looks. No new designs, just a selection of their statement making pieces worn by dressed up models. Gender blended models with a free spirited attitude, XL wigs, bright coloured make-up and transparent plastic masks, that took the designs to a whole new (very different) level. A remarkable mix of Madonna and Diane Vreeland through the speakers, concluded by Britney Spears’ Oops I did it again. Proof that anything and everything is possible during the opening night of Amsterdam Fashion Week. A week all about the diversity of fashion in years, styles, names and visions embraced by Mercedes-Benz. Let’s go!
Our own fashiondictionary Real Highlander There are only a few. Famous ones are Sonia Rykiel, Karl Lagerfeld, Giorgio Armani and Vivienne Westwood. They're around for at least 75 years and have designed over 750 different collections. The rumour goes they survive by sucking blood of male virgins to revitalize in between seasons.