Take a look backstage at the Dutch Fashion Awards 2012 that took place in The Hague last friday. See how models get dressed, see the make up artists and hairdressers at work and even Mattijs ironing his dresses.
For the ones who couldn´t attend Friday night´s spectacle or for those who want to take an extra look at the designs: here´s our gallery of collection images. From last year´s winner Conny Groenewegen, to Fair Luxury Award winner Elsien Gringhuis, Dutch Incubator Award winner (for the second year in a row) Hyun Yeu, Dutch Touch Paris Award winner Anne de Grijff, Marga Weimans and of course, Mattijs, who went home with two awards.
Click through the images of Elsien´s beautifully colored sustainable collection, dream away with Anne´s airy pleated creations, be amazed by Marga´s architectural looks, get overwhelmed by Hyun Yeu´s structured menswear looks and see just ow talented these young Dutch designers actually are.
Four courses, six collections and seven awards; Friday’s award show lasted throughout the whole night. Yet still, after the desserts were served and Mattijs accepted his award, there was time for drinks and some small talk. View our gallery below to see who joined in on the DFA after party fun.
Dressed their best the Dutch fashion crowd (by exception) moved from Amsterdam to The Hague last night. The occasion? For the sixth time the annual Dutch Fashion Award show took place in the Grote Kerk. Now you already know which designers were nominated and who won the big Mercedes Benz Dutch Fashion Award 2012. Yet what you haven’t seen, is who were there. And we can assure you we spotted quite a few very classy guests in front of our photo wall. Editors, buyers, actrices, writers all with two things in common: a passion for fashion and an impeccable sense of style. Click through our gallery below to see who attended the Dutch Fashion Awards and (even more exciting) how they interpreted this year’s dress code ‘simply gorgeous’.
After every single Dutch fashion award was handed out the fashion crowd enjoyed a fashionable drink and chitchatted till midnight.
Wanna see who were there and how they were dressed? Check out our gallery of party pics.
On Friday 4 November night the whole Dutch fashion scene gathered at the Grote Kerk in The Hague. Everyone was dressed to impress for the Dutch Fashion Award ceremony following the dresscode of the night: black tie. It was a parade of black tuxedo’s, long evening gowns, high heels and a mix of some outstanding colorful creations. Wanna see how that looked like? Check out the guests of the Dutch Fashion Awards 2011 in the image gallery below.
Conny Groenewegen is the lucky winner of the evening!! She won two awards in a row, but didn’t quite expect it. Not only the Incubator Fashion Award is going home with her, she also received the Mercedes Benz Dutch Fashion Award (the big ‘money price’ of 25.000 euro) tonight. Conny didn’t prepare a speech. “Thank you”, was basically all she could say. It’s clear Conny is better with clothes than with words. Her unique collection full of earthy tones and mixes of heavy knits and sheer fabrics blew the judges away and we’re very happy for her.
Some great news for those of you who want to get their hands on their own piece of Conny: her wedge shoes will be available at several Sacha Shoes stores from tomorrow (5 November) on.
Hyun Yeu also won a price. He received the Dutch Fashion Incubator award which gives him the opportunity to design a collection, which will be sold in a pop-up store at the Bijenkorf (a Dutch store).
Photographer Elle Verhagen and stylist Maarten Spruyt both won a Fashion Icon Award.
Maarten Spruyt is the male Fashion Icon of 2011
Elle Verhagen is the female Fashion Icon of 2011
For now just enjoy our pictures and cheers to the winning designers of tonight: Hyun Yeu and Conny Groenewegen!
In half an hour the very first guests will arrive and the award show can start. We already spoke to the designers backstage, who all seem to be pretty nervous. Apparently the international judges gave them a hard time during their presentations. But let’s see that as a good sign, ‘ cause those Dutch Fashion Awards are not just handed out for fun, right?
Below you can find a preview of all the collections of the five Dutch designers.
Hyun Yeu, Ado Les Scents
Korean born and raised designer Hyun Yeu is, despite his first nomination, not nervous at all today. ,,Now it’s just waiting for the moment. I’m not really worrying, it comes when it comes.“ He might seem relaxed, but the designer is definitely aware of the other opponents. ,,It’s a presteges award and there are some strong designers nominated. But we’ll see what happens.” Tonight Yeu will show us what he has made so far for his menswear label ‘Ado les scent’, five years of Hyun Yeu, and a sneekpeak of his new collection for next season. He already showed the judges. ,,I had a tough time, they had some good points. I’m still learning.” Yet despite the critics, he’s still positive about tonight. ,,I’m just enjoying the moment.”
This year it’s different. I’m feeling more confident now”, tells nominee Joline Jolink, while she’s working backstage. For the second time the designer is nominated for a Dutch Fashion Award, and she feels great. ,,I have a good businessplan and my collection has been growing.” Showing her collection in front of the judges today was still a tough moment though. ,,At that moment I was definitely shaking (laughs). They were quite harsh for me, I must admit.” Tonight Joline will show us her new collection inspired by Jane Goodall, an English antropologist, who lived in the jungle, which we can see in her collection. ,,You will see a lot of jungle details and some poppy colours and cloudy details, which stands for the haze.” After a few weeks of hard work Jolink is a bit tired of all the tension, but no worries there for tonight. ,,When the show starts I will probably get a huge energy boost.”
Her designs are all about functionality and fit. She designed a few little black dresses with some funky details in gold and orange. They look simple and minimalistic, yet never boring. Marcha: “I mostly designs dresses, cause I think they’re a neverending source of inspiration.”
Conny not only designed clothes, she came up with a fabulous collection of shoes as well. The shoes, shown on the runway tonight, will be sold at several Sacha stores in the Netherlands from the 5th of November. Quite an accomplishment, we think. Conny’s designs are, like she says, very pure. She mixed sheer fabrics with heavy materials. But enough said, it’s showtime!
Erik Frenken, Avelon
While he’s busy getting his models ready for the rehearsal, there was still time to relax and laugh for Avelons Erik Frenken. ,,I’m feeling okay now. Showing the judges was a bit of a stressful moment, I mean, they’re not just somebody.” It was a tough moment standing there, he says. ,,At that moment you have to present your collection to so many people, it’s difficult to say everything right while you’re so stressed.” But Frenken is feeling confident and is not afraid to say he might win tonight. ,,About the award, we immediately tought: let’s do this. We’re at this point that we think we can make it internationally.” And what if he wins tonight… ,,There will be a huge party!” And what about the not so bad money prize attached to it? ,, Of course we will invest in our brand. For instance the interior of our shops. And we want to find a good PR- agency to promote our business.”
Tonight we celebrate Dutch Fashion with the Dutch Fashion Awards here in The Hague. The shows starts in almost one and a half our, and we can already feel the tension and excitement backstage. Everyone is working very hard now to make this evening a great success. Stylists, hairdressers, models, assistants and designers are running around to get everything and everyone ready in time. A final touch here, some little detail there. Everything needs to be perfect.
While a bunch of models are already getting dressed and practicing their walk, others are waiting and waiting, while listening to their favorite music, until it’s their turn to get dressed. And it’s looking good so far. We see some big, poofy hair and mysterious red lips. The rest you’ll find out soon…