Casablanca Fashion Week 2012 Preview: Said Mahrouf
One of the designers who will show his collection at Casablanca Fashion Week is Said Mahrouf (40). He is the one who invited Team Peter Stigter to Casablanca. That’s no coincidence, since Mahrouf lived for more than 30 years in the Netherlands – he came to our country with his parents when he was 9 – and studied Fashion Design at the Gerrit Rietveld Academy in Amsterdam. This year in January he presented his collection for the first time at Amsterdam Fashion Week.
Mahrouf is fascinated by the interaction between human movements and space. He gradually focused his work on designing costumes for site-specific performances. His work has been displayed at the New Museum of Contemporary Art and the Cooper Hewitt National Design Museum, both in New York, the Utrecht Central Museum, the Amsterdam Municipal Museum, Carriage Works Gallery in Sydney and in Casablanca’s Loft Gallery. In 2011 he was appointed artistic director of the 15th edition of Morocco’s main traditional fashion event, Caftan, which was broadcast live from Marrakech. Said Mahrouf presents a ready-to-wear collection at Festimode-Casablanca Fashion Week annually.
His fashion-collections are an ode to femininity and elegance. The soft, sensual lines of his designs truly come to life on a female body. And his clientele in Casablanca loves it. After years of living in Amsterdam and traveling the world, Said Mahrouf returned to Casablanca in 2010 definitely. In his atelier he designs and sells ready to wear de luxe. And it made him a celebrity in Morocco. Moroccan fashion is often traditional in spirit, what Mahrouf designs is considered avant-garde. And elite wants that.
Team Peter Stigter visited the designer in his atelier in Casablanca for a preview of his new collection, which is inspired by the colors of Marrakech.