Trends ss2010: endless variations

December 3, 2009 by  
Filed under Fashion, London, Milan, New York, Paris, womenswear


Since a white blouse is one of the most popular basic items, we spotted a lot of these in almost each summer collection. They appeared in three main versions: blouses that looked like jackets, tight waisted blouses and loose-fitting men’s shirts.

New details that were added to these blouses were rolled up sleeves, puff sleeves and collars decorated with ruffles and extra layers. Although designer Gianfranco Ferré has always been honoured for his multiple variations of the white blouse, I’ll bet he couldn’t come up with all the versions we saw for summer 2010.

The models wore their feminine blouses with ruffles and puff sleeves mostly in their pants or skirts (Moschino, Sophia Kokosalaki, Derek Lam, Max Mara), so the waist was accentuated. On the other hand, there were blouses that showed no bodyshape at all at the Junya Watanabe, Cacharel and Chloé fashion show.

There were a few outstanding white blouses. Stella McCartney designed an ultra-long, loose version. At the LoveSexMoney show there was a white blouse with an extremely big collar made of several layers of airy fabric. The white blouses at Girbaud looked like straightjackets. The best white blouse was shown by Aquilano & Rimondi. They made a super feminine white blouse with puff sleeves, large ruffles and ribbons… so classy.

Tess van Daelen