Sportmax Catwalk Fashion Show Milan SS2013
The ss2013 collection of Sportmax had an icy, modernist gloss . The main reference seemed contemporary architecture, and it was made visible in clean lines, controlled volumes and a flash of hardware.
The show opened with boxy leather bombers and lean, sleeveless coats with zippers, colors were gleaming white or green. Grid patterns, like windows on a skyscraper, were embroidered onto organza shift dresses, which were chic and managed to avoid the Space Age vibe. There were also split-hem skirts, sporty ribbed knits some of which coated in stripes and easy to wear shift dresses.
Simple and minimalistic were the slouchy trousers narrowed by zippers and the chunky knits and sweatshirts with bold, colorful stripes. Modern were the leather pieces at the end of the show in laser-cut houndstooth motifs. It gave a cool, graphic effect.