Max Mara Catwalk Fashion Show Milan Womenswear FW2014
Inspired by Scotland Max Mara came up with a luxurious collection this week. Full of rich materials with lots of texture the brand focused on it’s strongest asset; outerwear. With a wide range of classy coats (from woolen and tweed to quilted and leather) to choose from, the Max Mara women won’t be cold next winter. They were worn with pencil skirts (over the knee, mid calf), paired with sleeveless woolen tops, designs with PVC details and crocodile printed gold creations (even shoes!). Not tucked in, but worn to their full length, far below the waist. The designs may have been classic; the careless appeal of the models (hair undone, hardly any make-up, yet bright red lips) made them look young and fresh. As fresh as the collection’s lichen green, which already has us in deep thoughts figuring out with what tone to match it.