Lacoste Catwalk Fashion Show SS10

The models at Lacoste walked at a catwalk that looked like a boardwalk, the ones you’d find at a resorts in France, elevated above an ‘ocean’ of carpet. Simply, sporty chic was the allover theme of Christophe Lemaire’s collection. There were tennis references, but also a beachy aura of langor and leisure that went back to the pictures of Jacques-Henri Lartigue at the beginning of the 20-th century. There was nothing retro about the collection. Its smart focus on upgraded basics, rather than trends gave it panache.