What are you wearing during the fashionweeks? Your Celine-shoes, your latest Raf Simons-sweater or that vintage Gucci? Maybe we’ll spot you in Paris, Milan, New York or Amsterdam. During the fashionweeks we refresh our streetwear posts regularly. We don’t judge, we’re not the fashion-police, we just enjoy fashion and your own personal style. Next stop: New York Fashion Week fall/winter 2013.
During Amsterdam Fashion Week we will be following someone from the crew every day.
The first day we followed Carlo Wijnands, programme director of AFW.
Take a look backstage at the Dutch Fashion Awards 2012 that took place in The Hague last friday. See how models get dressed, see the make up artists and hairdressers at work and even Mattijs ironing his dresses.
The third and last day of FCFW was a full evening again, with three designers showing their collections: Noureddine Amir, Ghitta Laskrouif and Hatice Gökce.
As a child Noureddine Amir dreamed about being a couturier. But he became more than that. Because he doesn’t want to obey to the laws of fashion – by presenting a collection every season plus following the trends – he starts designing theater and film-costumes and mixes his creations with installations. He’d rather be an artist without boundaries. He admires Issey Miyake, and it shows in his collections which are sculptures almost made of raffia, linen or wool.
Ghitta Laskrouif presented her first collection at FCFW in 2007 under the label Mozarabe. This edition she introduces her latest project G. She is fascinated by movement and music and therefor participates regularly with modern dancers and performers. She also likes to play and experiment with different materials, nowadays she focuses on more fabrics with an ecological origin. Her silhouettes are simple and architectural.
Hatice Gökce is originally from Turkey and she designs mens and womenswear. She is known for her experimental design and use of innovative fabrics. She is also the founder and board member of Fashion Designers Association (MTD) in addition to her active roles in all kinds of civil society and social activities. Gökçe has undersigned many achievements on her avant-garde designs and extraordinary activities both in Turkey and abroad.
The second day of FCFW was sreserved for three designers: Siham Sara Chraibi, Paolo Errico and Said Mahrouf. Three different designers with their own signature. Siham Sara Chraibi studied architecture in Rabat and architecture& philosophy in Paris. But since she is also passionate about fashion and couture she deceided to start her won fashionhouse. Her style is sober and pure with contructed and graphic lines but always influenced by decorative arts and historic costumes.
Said Mahrouf lived in Amsterdam for a long time and focused his work on designing costumes for site-specific performances. But eventually his love for fashion made him design ready to wear again. His fashion-collections are an ode to femininity and elegance. The soft, sensual lines of his designs truly come to life on a female body. And his clientele in Casablanca loves it. Said Mahrouf returned to Casablanca in 2010 definitely. In his atelier he designs and sells ready to wear de luxe.
Paolo Errico is originally from Milan, Italy. He began his career at Calvin Klein, Versace and Roberto Cavalli. Since 2004 he runs his own fashion-house. Paolo’s inspiration and reference point are architecture and design. His technique involved using primordial geometric shapes and combining them with the human body to produce timeless fashion. The result creates a multi-dimensional effect of innovation, dynamism and sensual elegance.
Please enjoy the pictures of day 2, with a selection of the three collections and backstage.
The seventh edition of Festimode Casablanca Fashion Week (FCFW) 2012 started yesterday with two shows of Fadila el Gadi and Mehdi Khessouane.
Fadila el Gadi has been working as a fashion-designer since 1990, and she is probably one of the few people in the fashion-business who has been working with the legendary Yves St. Laurent. That experience opened some doors for her, but it is of course Gadi’s talent that made her design for Barbara Streisand and Beyoncé. You can find her work in boutiques in Paris, Madrid and Saint-Tropez, in Morocco she has her own boutiques in Tanger and Marrakech.
Mehdi Khessouane was always surrounded by art and design, since his father is a interior-architect and his mother has a passion for art. Besides that Khessouane also had a passion for science. No wonder he studied Biology at the university and Fashion at the l’Ecole superieure des Beaux Arts in Casablanca. He is not only fascinated by designer Amina Agueznay but he also stands up against global warming. In 2009 Khessouane joined the selection of young talented designers at FCFW. This year he returned with an avant-garde collection for men and women.
Please enjoy the pictures of the first day of FCFW, with a selection of back and frontstage and some atmosphere during the event.
One of the designers who will show his collection at Casablanca Fashion Week is Said Mahrouf (40). He is the one who invited Team Peter Stigter to Casablanca. That’s no coincidence, since Mahrouf lived for more than 30 years in the Netherlands – he came to our country with his parents when he was 9 – and studied Fashion Design at the Gerrit Rietveld Academy in Amsterdam. This year in January he presented his collection for the first time at Amsterdam Fashion Week.
Mahrouf is fascinated by the interaction between human movements and space. He gradually focused his work on designing costumes for site-specific performances. His work has been displayed at the New Museum of Contemporary Art and the Cooper Hewitt National Design Museum, both in New York, the Utrecht Central Museum, the Amsterdam Municipal Museum, Carriage Works Gallery in Sydney and in Casablanca’s Loft Gallery. In 2011 he was appointed artistic director of the 15th edition of Morocco’s main traditional fashion event, Caftan, which was broadcast live from Marrakech. Said Mahrouf presents a ready-to-wear collection at Festimode-Casablanca Fashion Week annually.
His fashion-collections are an ode to femininity and elegance. The soft, sensual lines of his designs truly come to life on a female body. And his clientele in Casablanca loves it. After years of living in Amsterdam and traveling the world, Said Mahrouf returned to Casablanca in 2010 definitely. In his atelier he designs and sells ready to wear de luxe. And it made him a celebrity in Morocco. Moroccan fashion is often traditional in spirit, what Mahrouf designs is considered avant-garde. And elite wants that.
Team Peter Stigter visited the designer in his atelier in Casablanca for a preview of his new collection, which is inspired by the colors of Marrakech.
The last day of their stay in New Dehli India, Dutch Fashion Here & Now organized a workshop catwalkphotography with Team Peter Stigter. Also the Indigo Embassy popped up hosted by James Veenhoff.
Who was sitting front row at the Dutch Fashion Here & Now India show last week-end? Plus, who attended the afterparty? Take a look for yourself.
Take a look backstage at the show of Dutch Fashion Here & Now that took place this week end in New Dehli, India. Make-up artist Ellis Faas demonstrated her creative skills.