DFA Nominee 2012: Elsien Gringhuis
She is one of the five designer nominated for a Dutch Fashion Award and Elsien Gringhuis might just become this year’s big winner. To freshen up everyone’s memory we’ve summarized what Gringhuis stands for and asked her a few short questions.
Elsien Gringhuis, womenswear. Founded in 2009.
Clean, chic and architectural. Elsien uses unconventional shapes and makes them wearable in a minimalistic way.
Elsien Gringhuis graduated in Fashion Design from the ArtEZ Institute of the Arts in Arnhem in 2008. Since then, she presented her collections during Amsterdam International Fashion Week. Elsien Gringhuis’ design principal is completely based on sustainability. Her choice of materials consists of hand dyed silks, bamboo, wool and cotton, all with a certified eco and/or fair trade label. In 2011 she won the first prize of The Green Fashion Competition for bringing the best businessplan in supporting biodiversity. Next to her high-end sales collection Elsien Gringhuis is momentarily working on a second, more affordable line called BASIC ONES.
“My challenge is to get the maximum out of the minimal.”
On Friday, during the Dutch Fashion Awards 2012, Elsien will present a mix of creations from her fall/winter 2013 and spring/summer 2013 collection. Elsien: “It’s a collection on transformation, dead as the start of new life and fall, which is sunny and optimistic yet also dark and heavy.”
“All my models will be very covered up and many of the designs can be worn two ways or are multi functional. A long skirt, for instance, can be turned into a dress. I also developed patterns made out of a maximum of one or two pattern parts in order to waste as little as possible”, Elsien explains.
Elsien: “I have worked very hard to build the fundament of my company and I’ve invested in a good team. If I should win we´d like to start focusing on expanding Elsien Gringhuis abroad. Germany, Denmark, Sweden, Russia and Japan, we’re ready!”