Winde Rienstra Amsterdam Fashion Week Preview

Family business
When I catch up with Winde she tells me she still has a lot work to do on her collection. Winde: “Right now I’m working from 09.30 AM till 02.00AM almost every day. Luckily I’m getting some help too. I have two interns, my father is helping out with some of the wooden constructions, my brother and his girlfriend are working on the shoes and my mother is, besides cooking for me, giving an extra hand on the handwork. So it’s like a family business.”

Handcrafts
Besides her family Winde has two groups of people helping her out with the collection. “I am working on a project about handcrafts called “Spinning a Yarn” with people from different cultural backgrounds and part of the project is to ask them to collaborate with me on this collection. One group of four (a Dutch woman, an Iranian, a Chinese lady and a Turkish woman) is creating different handcrafted elements for the collection. The other group of ten women is working on floral embroideries, which eventually can be seen throughout the collection.”

Nomad
A modern nomad tribe was Winde’s concept of the collection, which will include a total of eight looks. “I am doing research about authentic tribes and nomadic modern tribes, I wanted to focus on the way modern tribes work and combing that with the way authentic tribes used to bond by doing needle work together. Modern nomadic tribes nowadays mainly exist online. You go on the internet to find people with the same ideas and interest, people travel online. That’s what I want to portray.”

Mystery shoes
The shoes seem to be the biggest mystery of the collection, yet Winde does dare to tell us a little more of what we will actually be able to see during the show. “Slow fashion is still very important for me, so there will be lots of handcrafted pieces. I’ve used wood (naturally), silk and fake fur. I have created my own transparent print by using the Ausbrenner technique.  And I will show more transparent items, as well as graphic shapes and loose-fitting dresses.”

This autumn Winde’s collection will be exhibited in Utrecht for three weeks from the 7th of September, but for anyone who can’t wait her collection can be seen during Amsterdam Fashion Week (online as well!).

Winde Rienstra will show her Spring/Summer 2013 collection on 14 July at 03.00 PM