Preview AIFW – Quoc Thang SS2012

With his new collection of menswear (Quoc Thang has been making menswear for the past 1,5 years) Quoc Thang is about to head into a whole new direction. It will be his third time presenting his collection during Amsterdam International Fashion Week and he couldn’t be more excited.

AIFW
“Presenting my work during fashion week is a great way to reach a big audience. Perhaps it doesn’t directly result in making a lot of money, but artistically it’s the right thing to do.”

Adventurer
Thang’s new collection tells the story of an adventurer defying cold area’s in search of security and safety. “It’s called A Place Over There (Een Plek Daarginds in Dutch) and – like all my collections so far – it has something to do with the vulnerability and transitory of life. My inspiration comes from conversations, exhibitions and every day things. I always write things down.”

Shades & fabrics
“The new collection is pretty silent when it comes to color. We used multiple blues and greys and a touch of green here and there. The designs are made of fabrics like high tech nylon and wool. We also used a waxed cotton, which we’re very proud of since it’s hard to get.”

Changes
“Everything will be completely different; our strategy, our philosophy and the way we built up the collection. We used the 3 x 3 x 3 concept, based on the idea of a pair of pants, a top and a jacket.” It might sound somewhat vague right now, but according to Thang everyone will immediately be able to see the changes he made during the show.

Thang’s motivation to head into this new direction seems reasonable: “We noticed the big audience wasn’t really getting our collections when we showed them. We – and I think fashion in general – are ready for something new.”

And with just a few days ahead before the show Quoc Thang couldn’t be more prepared. “Our collection is completely ready, so we’re not worrying about time. I’ve done this a few times now so I now the ropes.”

Quoc Thang will present his collection on Saturday 16 July at 6 p.m.